Me: I help brands turn business challenges into compelling creative ideas that connect with audiences across channels. From developing big campaign platforms to rolling up my sleeves and writing the work, I bring both conceptual thinking and hands-on execution to every project.
I’m client-facing, experienced in leading creative teams, and passionate about mentoring emerging talent. My specialties include integrated campaigns, TV commercials, online video, social media, and digital. With an artistic eye and a multidisciplinary approach, I also oversee photoshoots and video production to bring ideas to life.
When I’m not making ads, you can find me metalsmithing and participating in local craft fairs. View my LinkedIn
Destiny: A dog who loved her lambchop toy, baby carrots, and putting up with my silly costume ideas. She unfortunately passed a few summers ago. Check out her lifetime of adventures @DestinyThePomeranian
EXPERIENCE
FREELANCE
Creative Director | Copywriter | Conceptor: 2015 to present
Clients: AbbVie, Always, Astellas, AstraZeneca, Barstool Sportsbook, Bounty, Bud Light, Citibank, Clinique, Coors Light, Crayola, Dannon, Dove, Food Bank for NYC, Gerber, Genentech, Gilt, Hublot, IHOP, JCPenney, Johnson & Johnson, Luvs, Neuriva, New Balance, Northwestern Mutual, Novo Nordisk, NyQuil, Olay, OLLY Vitamins, Pampers, Perform Search, Pfizer, Procter & Gamble, Quaker Oats, Reckitt, Rubbermaid, Sam’s Club, Smuckers, Spotify, T-Mobile, Tampax, Teva, The Florida Aquarium, Ulta Beauty, Verizon, Verizon Business, Vicks, Walmart
Ad Agencies: 140 Verizon, 72 and Sunny, AKQA, Arnold, BrandPie, COACT, Decoded, Edelman, Grey, Heartbeat, Huge, John Brown Media, McCANN, McCANN Health, Malka Media, Momentum, MRM, Mustache, Narrative, Ogilvy, PB&I, Publicis, Publicis Health, Razorfish, Revery, R/GA, TMA, VaynerMedia, Velocity, VICE, VML, VML Health
FULL-TIME
Junior Creative to Associate Creative Director: 2006-2015
Clients: Carl’s Jr., Chubb Insurance, Florida Prepaid College Board, Grey Poupon, Hardee’s, Hormel, Marcum Financial Advisors, Microsoft, Old Navy, Pilot Pen, Sonic Drive-In, Vitaminwater, Weight Watchers
Ad Agencies: Crispin Porter + Bogusky, TBWA, StrawberryFrog, Barkley, MZA, DiGo
INTERNSHIPS
2004-2005
Clients: BMW MINI Cooper, Burger King, Mastercard
Ad Agencies: Crispin Porter + Bogusky, GSD&M
LECTURER/TEACHING EXPERIENCE
2003 to present
Colleges: Pratt Institute, SVA School of Visual Arts, University of Texas at Austin
Courses: Senior Advertising Portfolio, Independent Studies Portfolio, Intro to Media Planning, Intro to Advertising Research
EDUCATION
University of Texas at Austin
M.A. Advertising, Integrated Marketing Communications 2005
Texas Creative Portfolio Program 2005
GPA: 4.0
University of California, Santa Barbara
B.A. Communication 2003
B.A. Art Studio 2003
GPA: 3.9
AWARDS/PUBLICATIONS
Cannes, One Show, Spike TV’s Top 10 Funniest Commercials, Communication Arts, National ADDYs & ADDYs Best of Show, Telly Awards, CMYK, Features in Ad Age, Adweek, Creativity, The Drum, and Design Rush
HOBBIES
Metalsmithing, Glass Art, Miami Dolphins Fan
SKILLS
Broadcast TV Commercials, Online Videos, Digital, Social, Websites, Experiential, Print, OOH, 360 Integrated Campaigns, Brand Platforms, Taglines, Tone of Voice, Brand Guidelines, Shopper Marketing, Radio, Adobe Photoshop, Film Directing