Laura LeBel

Cannes Shortlist

Vitamin Water was the first in the beverage industry to make boring water taste brilliant. This campaign used Twitter to connect with teenage consumers by making boring things in their lives more brilliant too.

Spike TV Top 10 Funniest Commercials of the Year #3

Telly Winner

People have a lot of regrets in life, but their insurance company should never be one of them.

Old Navy fashion got an upgrade—literally. This campaign used an airline theme to promote the new and improved fabrics in Old Navy’s spring clothing line.

Fun fact: my first job was working for United Airlines. 

A brand new redesign of Walmart’s truck fleet with 360° imagery. Coming soon to a highway near you.

AdAge Creativity Pick of the Day

Adweek Ad of the Day

The Drum Creative Works

People always talk about Mother Nature. But what about Father Nature? He’s holding his own raising the kids, while his wife is off taking care of a really big job. Fortunately, Smuckers is there to help him out with natural ingredients and delicious, real fruit.

I freelanced as the Creative Director for two product launches that incorporated color, playful sets, and 360 thinking to revamp Clinique’s advertising towards younger consumers. I also stepped in as the Film Director of the Pop Matte commercial, as well as the interactive music maker videos for the Clinique website. (Mostly because of budget but I like to think the team trusted me a lot too).

Featured in Creativity

Once you get started, nothing can stop you. This campaign encouraged new dieters to sign up for Weight Watchers.

Cannes Shortlist

National Silver Addy

The first TV commercial campaign I worked on in my career, and it’s one of my favorites because of that.

A selection of femcare commercials I wrote. Fun Fact: The Always Portraits commercial is the first aired in the US to show red liquid when demonstrating a woman’s period.

An unexpected campaign targeted to adults age 55+, appealing to the still young at heart. These ran on IG/FB.

Happy inside out. When your body is feeling healthy and happy, it shows on the outside too. This playful and whimsical campaign used bright colors and minimal props to brand the lineup of OLLY vitamins and demonstrate their benefits.

How do you transform a writing instrument into a must-have accessory?

Communication Arts Exhibit

Pre-selected for Archive Magazine

Challenge: most parents wait until their children are in high school to start planning for college. Solution: let’s get them thinking about college as soon as their baby is born.

Victory! The LA City Council issued a proclamation naming the Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles.

Farmer John is Hormel’s Southern California brand of hot dogs and pork products. Upon learning that Los Angeles was one of the few cities that didn’t have its own official hot dog, an integrated political campaign was created to make The Bacon Wrapped Hot Dog the “Official Hot Dog of LA.” This campaign aimed to put two of Farmer John’s tastiest products-- hot dogs and bacon, on the map. 

Cannes Shortlist

One Show Merit

Meet Kyle Bone. Inventor of the Anti-Shirt. The Anti-Shirt eliminates farmer’s tan by covering the area a normal t-shirt exposes and exposing the area a normal t-shirt covers. Kyle proves that if you have a big idea, you can make it happen using Microsoft’s Small Business Accounting Software.

Kyle had his own website, viral videos on youtube, and Anti-Shirts for sale online. Although somewhat convincing, Kyle was a fictitious character created to get the attention of small business owners and encourage them to download free trials of Microsoft’s Small Business Accounting Software. The result? Over a million trial downloads. (And a few Anti-Shirts sold on eBay too).

A couple of fun highlights from a year-long competitive campaign against McDonald’s.

These social posts were part of a follow-up campaign to the famous “Pardon Me” commercial.

A few fun commercials I created for the brand. I also Directed the Monster Biscuit and Caramel Crumb Biscuit spots.

Telly Winner

Ever wonder where the people with all the answers, get all the answers? Ask Marcum.

Before this campaign launched in 2015, Marcum was one of the top 15 Financial Advisors in the US but their name wasn’t widely recognized. The ‘Ask Marcum’ campaign increased brand recognition by 80% and is still running today.

I oversaw Creation Direction and wrote copy for the launch of the Barstool Sportsbook betting app. And yes, I met Dave Portnoy. But no, he didn’t let me try a bite of his pizza.

Wow, you’re really thorough at looking at portfolios. 

Or maybe you’ve asked me if I have more client experience in _________ so I posted more _________ for you.

Either way, I’m happy you’re here. 

Here’s a selection of additional social + copy examples from Telecomm to Beauty brands. Looking for experience in another category? Drop me a line. I probably have it and can share examples.

A selection of additional examples of Business to Business work from brands including Verizon Business, Perform Search, and Ansa. I also created award winning B2B campaigns for Microsoft’s Small Business Accounting Software, as well as Marcum Accountants & Advisors, which can be found in the main section of my portfolio.